課程資訊
課程名稱
 公共衛生中的倡議與傳播
Advocacy and Communication in Public Health 
開課學期
 112-1 
授課對象
 公共衛生學院  全球衛生碩士學位學程  
授課教師
 張竹芩 
課號
 MGH7053 
課程識別碼
 853EM0530 
班次
  
學分
 2.0 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期三3,4(10:20~12:10) 
上課地點
 公衛203 
備註
 本課程以英語授課。開放本校研究生和高年級大學部學生選修
限學士班三年級以上
總人數上限：16人 
  
課程簡介影片
 
核心能力關聯
 核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

This class aims to equip students with working understanding and increase their competence in four areas of global health: Advocacy, activism, communication, and community, and how the four areas inform one another. Students will learn critical perspectives on the subject matter and devise an action plan of advocacy and community engagement.

See ritajhang.org to learn more about what Rita does. 

課程目標
 This class aims to equip students with working understanding and increase their competence in four areas of global health: Advocacy, activism, communication, and community, and how the four areas inform one another. Students will learn critical perspectives on the subject matter and devise an action plan of advocacy and community engagement.

Themes: Advocacy, activism, communication, community
主題：倡議、行動、傳播、社群
Subthemes: Health communication, risk communication, global health advocacy, public health policy, social support, social inclusion, health literacy, communicative competence, health social marketing, health disparity reduction, participatory action research, critical discourse analysis
次主題：健康傳播、風險傳播、全球衛生倡議、健康政策、社會支持、社會包含、健 康識讀、溝通能力、健康社會行銷、消除健康不平等，參與式行動研究、批評論述分析
 
課程要求
 1. This course is offered in English.

2. A basic understanding of public health and health communication is helpful but not required.

3. Students should finish reading the weekly readings before coming to class.

4. Students will complete a research proposal or a mini-research paper, which they will present orally at the end of the semester. 
預期每週課後學習時數
  
Office Hours
 另約時間 備註： Email ritajhang@ntu.edu.tw for appointment 
指定閱讀
 待補 
參考書目
 待補 
評量方式
(僅供參考)
  
No.
項目
百分比
說明
1. 
 Attendance & participation 
25% 
 Attendance and participation are crucial for your success in this class. 1. Missing more than 3 classes means failing 2. Each tardiness and early leave = 0.5 absence 3. Each student is entitled to 1 unexcused absence 4. Active participation is expected in class. The TA will help keep track of the level of participation, so please speak up in class, or talk to the teacher/TA after class if necessary.  
2. 
 Weekly responses 
25% 
 1. 10 responses x 2.5%=25%; starts from week 2 2. When readings are assigned, students will turn in the weekly reading response Monday 23:59 pm (Please see Weekly Response Guide below). 3. When an invited talk or site visit is arranged, students will turn in 500-600 words of learning reflections before Saturday 23:59pm. 4. Students only need to turn in 10 weekly responses; each additional weekly response is worth 0.5 extra points. I. Weekly response guide: 1. Format: Font size 12, single-spaced, spacing before/after paragraph set to 0 2. Include your name and student ID in the document and in the file name. 3. Word count: 500-600 words in English 4. Content: i. Briefly summarize the key arguments/findings/concepts in the assigned articles ii. Include your own critical response (ask yourself: what have I learned? How does it relate to my personal experience? How does it relate to anything I’ve learned elsewhere? How much do I agree or disagree, and why? What emotions do I have reading it, and why? Among other questions.) iii. Include at least one question to a specific article or the topic of the week (this is for class discussion.)  
3. 
 Research paper/proposal 
25% 
 1. Length: 8-10 pages, excluding references 2. Options: a) A participatory action research proposal of public health advocacy or community engagement (to be submitted to InDiE initiative https://ghp.ntu.edu.tw/news_content/74) b) A critical discourse analysis of a public health advocacy or health marketing campaign c) Others 3. Grade breakdown: Project idea (5%), proposal draft (5%), individual consultation (5%), final paper (10%)  
4. 
 Presentation + feedback 
25% 
 1. Presentation 15% a) Each student will do a presentation of their research project/proposal b) Slides and materials should be turned in the day before the presentation 2. Feedback to the peers 10%  
 
針對學生困難提供學生調整方式
  
上課形式
作業繳交方式
考試形式
其他
 由師生雙方議定
課程進度
週次
日期
單元主題
第1週
 9/6  Doing research and advocacy in the world we live in: Reflectivity and positionality  
第2週
 9/13  Introduction to health communication & risk communication  
第3週
 9/20  Public health advocacy and community  
第4週
 9/27  Communicative competence and health literacy  
第5週
 10/4  Community health 1: Community-based & culture-centered health programs  
第6週
 10/11  Proposal writing, grant writing, and skill set development day 1 
第7週
 10/18  Community health 2: At risk, vulnerable, and at the margin  
第8週
 10/25  Site visit 1: Community health center
* Research project idea proposed (500 words)  
第9週
 11/1  Public health campaign, critical social marketing, and message design  
第10週
 11/8  Proposal writing, grant writing, and skill set development day 2 
第11週
 11/15  Public health communication online: Cyberactivism and infodemic  
第12週
 11/22  Public health advocacy and policy: Local & Global Perspectives  
第13週
 11/29  Site Visit 2: The legislative house or a party office (TBD)  
第14週
 12/6  Individual consultation day  
第15週
 12/13  Invited talk: NGO, academia, and multiple engagement  
第16週
 12/20  Student presentation
Class wrap-up