課程概述 |
Section 1: Opportunity and Strategy
Chapter 1: Capitalism and the Technology Entrepreneur
Chapter 2: Opportunity and the Business Summary
Chapter 3: Building a Competitive Advantage
Chapter 4: Creating a Strategy
Chapter 5: Technology Innovation and Timing
Section 2: Starting New Ventures
Chapter 6: Risk, Return, and Product Design
Chapter 7: Corporate Technology Ventures
Chapter 8: Creating New Ventures and the Business Plan
Chapter 9: Building Knowledge and Learning in a New Enterprise
Chapter 10: Legal Formation and Intellectual Property
Section 3: Functional Development
Chapter 11: The Marketing and Sales Plan
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring, Organizing, and Managing Resources
Chapter 14: Acquisitions, Mergers, and Global Business
Chapter 15: The Management of Operations
Section 4: Financing and Growth
Chapter 16: The Profit and Harvest Plan
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Presenting the Plan and Negotiating the Deal
Chapter 20: Leading a Technology Venture to Success
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