課程大綱

課程資訊

課程名稱

運動產業專題研究(管理組
Special Topics in Sports Industry Management

開課學期

105-2

授課對象

共同教育中心運動設施與健康管理碩士學位學程

授課教師

康正男

課號

SPORT7202

課程識別碼

H42 M0520

班次

學分

3.0

全/半年

半年

必/選修

必修

上課時間

星期四2,3,4(9:10~12:10)

上課地點

綜館R204

備註

限本校碩士班學生。與林怡秀合開
限碩士班以上
總人數上限：15人
外系人數限制：1人

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課程概述

本課程內容涵蓋運動產業所包含之組成元素、功能、經濟環境影響和組織行為等相關理論。本課程欲使學生了解如何將管理學應用在運動產業上，使學生具備評估問題和解決與運動產業有關之問題的能力；並且有效地與目標公眾進行溝通和提供運動組織管理者之具體建議。

課程目標

本課程之教學目標在於幫助學生達成以下目標：
1.根據專業知識的理論基礎，解釋何謂運動產業及其本質。
2.具備批判與獨立思考之能力，並解決運動產業各面向所可能面臨之挑戰與困境。
3.具備管理理論、領導理論、組織行為理論及其他應用在運動產業上之理論，並將理論應用在運動產業實務上。
4.在學術研究上，具備提出研究問題之能力及分析評論已發表之運動產業相關之學術研究文章。
5.了解國內外運動組織現況並參與其組織工作，了解運動產業趨勢如何影響運動組織運作。
本課程內容涵蓋運動產業所包含之組成元素、功能、經濟環境影響和組織行為等相關理論。本課程欲使學生了解如何將管理學應用在運動產業上，使學生具備評估問題和解決與運動產業有關之問題的能力；並且有效地與目標公眾進行溝通和提供運動組織管理者之具體建議。

課程要求

待補

預期每週課後學習時數

Office Hours

指定閱讀

Pedersen, P. M. & Thibault, L. (2014). Contemporary Sport Management, Champaign, IL: Human Kinetics.
延伸閱讀：
Papers from Sport Business Journal and research papers.

參考書目

待補

評量方式
(僅供參考)

No.	項目	百分比	說明
1.	研究期刊論文評析(口頭報告)	15%
2.	文獻探討(書面報告)	40%
3.	期中考	15%
4.	期末考	15%
5.	課堂參與	15%

課程進度

週次	日期	單元主題
第1週	2/20	Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Sport Management Competencies Future Challenges and Opportunities Professional Preparation Professional Attitude Career Planning and Management Information for Occupational Success
第2週	2/27	(放假)
第3週	3/06	Historical Aspects of Commercialization in Sport Historical Aspects of the Sport Market Critical Thinking in the History of the Sport Business Industry Ethics in the History of the Sport Business Industry Organization Defined Organizational Environment Organizational Effectiveness Organizational Structure Organizational Design Structure and Design of Sport Organizations Strategy Organizational Culture Organizational Change Critical Thinking in Sport Organizations Ethics in Sport Organizations Theoretical Approaches to Management Management Functions Managerial Skills Leadership Decision Making, Authority, and Power Human Resource Management Organizational Diversity Critical Thinking in Sport Managing and Leading Ethics in the Leadership of Sport Organizations
第4週	3/13	Origins of Community Sport Youth Sport History Definition of Community Sport Size and Scope of Community Sport Types of Community Sport Organizations Management Challenges Adult Community Sport Offerings Youth Sport Offerings Critical Thinking in Youth and Community Sport Ethics in Community and Youth Sport Arrival of Interscholastic Athletics Governance of Interscholastic Athletics Value of Interscholastic Athletics Programs Participation Numbers Operating Models Careers in Interscholastic Athletics Issues Facing Interscholastic Athletics Critical Thinking in Interscholastic Athletics Ethics in Interscholastic Athletics
第5週	3/20	Origins of Intercollegiate Athletics Governance College Sport Finance Intercollegiate Athletics Administrators Critical Thinking in Intercollegiate Athletics Ethics in Intercollegiate Athletics
第6週	3/27	Historical Aspects of Professional Sport Unique Aspects of Professional Sport Revenue Sources for Professional Sport Teams Future Challenges Facing Professional Sport Career Opportunities in Professional Sport Critical Thinking in Professional Sport Ethics in Professional Sport
第7週	4/03	(放假)
第8週	4/10	Functions of Sport Management and Marketing Agencies Types of Sport Management and Marketing Agencies Careers in Agencies Challenges Facing Agencies Critical Thinking in Agency Activities Ethical Issues in Sport Management and Marketing Agencies Tourism and the Tourism Industry Defining Sport Tourism Sustainability and Sport Tourism Critical Thinking in Sport Tourism Ethics in Sport Tourism
第9週	4/17	期中考
第10週	4/24	Defining Sport Marketing Developing a Sport Marketing Plan Market Research Critical Thinking in Sport Marketing Ethics in Sport Marketing
第11週	5/01	Understanding the Individual as a Sport Consumer Group Influences on the Sport Consumer Situational Influences on the Sport Consumer Consumer Decision Making in Sport Sport Consumer Behavior Challenges and Issues Critical Thinking in Sport Consumer Behavior Ethics in Sport Consumer Behavior
第12週	5/08	Theoretical Framework of Sport Communication Strategic Sport Communication Model Media Relations in Sport Community Relations in Sport Critical Thinking in Sport Communication Ethics in Sport Communication
第13週	5/15	Current Financial Situation of US Professional Sport Current Financial Situation of US College Athletics Economics of Sport Overview of Financial Management Sources of Revenues and Expenses for Sport Organizations Careers in Financial Management for Sport Organizations Critical Thinking in Sport Finance and Economics Ethics in Sport Finance and Economics
第14週	5/22	Types of Facilities Facility Management Event Management Critical Thinking in Sport Facility and Event Management Ethics in Sport Facility and Event Management
第15週	5/29	(放假)
第16週	6/05	US Constitution Federal Legislation State Legal Systems Summary of Fundamental Sport Law Components Future Challenges Critical Thinking in Sport Law Ethics in Sport Law Social Significance of Sport Benefits of Sport Dark Side of Sport Sport as a Vehicle for Social Transformation Implications for Sport Managers Critical Thinking in Sport Sociology Ethics in Sport Sociology
第17週	6/12	What is International Sport Expansion of International Sport Current Issues in International Sport Essentials for Aspiring International Sport Managers Forecasting the Future: International Sport 2014 and Beyond Critical Thinking in International Sport Ethics in International Sport Research Questions Why Sport Managers Need to Understand Research What is Sport Management Research? Key Concepts Current Challenges in Sport Management Research Future of Sport Management Research Critical Thinking in Sport Management Research Ethics in Sport Management Research
第18週	6/19	期末考