|
週次 |
日期 |
單元主題 |
|
第1週 |
2/22 |
Career Paths in Sport Event Management
Skills, Knowledge, and Traits for Success
Sport Events Versus Nonsport Events
Relationship Between Sport Event
Management and Sport Facility Management
Types of Sporting Events |
|
第2週 |
3/01 |
Event Planning
Leadership and Decision Making in Event Management
Brainstorming in Event Management
Purpose of the Event
Choosing the Type of Event
SWOT Analysis
Developing a Mission for the Event
Setting Goals and Objectives
Planning Logistics |
|
第3週 |
3/08 |
Thinking Creatively and Planning for Uniqueness
Planning Promotional and Ancillary Components
Developing an Operational Timeline
Planning for Contingencies
Bidding Process
Feasibility Studies
Bid Documents
Sports Commissions |
|
第4週 |
3/15 |
Organizational Chart
Identifying Necessary Staff
Scheduling Staff
Considering Outsourcing Staff
Managing and Motivating Staff
Personal Management Style and Effective Leadership
Management Meetings
Communicating With Staff
Volunteers
Team Building |
|
第5週 |
3/22 |
Stages of the Budgeting Process
Budget Components
Types of Budgets
Types of Revenues
Types of Agreements
Types of Expenses
Controlling Costs
Using Spreadsheets
Cash Flow and Cash Management |
|
第6週 |
3/29 |
Sponsorship
Sponsorship Components
Sponsorship Benefits
Components of a Sponsorship Proposal
Activation and Evaluation Techniques |
|
第7週 |
4/05 |
Developing a Marketing Plan
Target Marketing
The Marketing Mix
Event Promotion
Attracting Spectators
Attracting Participants
Branding the Event
Electronic Event Marketing
Creating Community Support |
|
第8週 |
4/12 |
The Critical Rs
Symbiotic Relationship: Working Together to Achieve Greatness
Differentiating the Promotional Mix From the Marketing Mix
Promotional Tools
Social Media: A “New” Tool for Success
Evaluating Success |
|
第9週 |
4/19 |
期中考 |
|
第10週 |
4/26 |
Types of Contracts
Tips for Negotiating Contracts
An Attorney’s Perspective: Neil Braslow, JD, on Contracts
Federal Legislation |
|
第11週 |
5/03 |
Risk Management Process
Risk Management Planning
Threats to Events
Crowd Control
Crowd Management Plans
Negligence |
|
第12週 |
5/10 |
Event Timeline
Event Registration
Ticket Sales
Food and Beverage Operations
Waste Management Services
Custodial Services
Transportation Services
Lighting
Vendor Relationships
Event Facility Selection
Customer Service
Awards Ceremonies |
|
第13週 |
5/17 |
Event Flow
Alternative Plans
Communication
Managing Staff
Managing Spectators
Managing Participants
Managing Sponsors
Easily Missed Details |
|
第14週 |
5/24 |
Postevent Promotions
Postevent Media Coverage
Sponsor Follow-Up
Post-Event Debriefing
Event Evaluation
Evaluating Outcomes and Objectives
Measuring Economic Impact |
|
第15週 |
5/31 |
Sponsorship proposal presentation |
|
第16週 |
6/07 |
Sponsorship proposal presentation |
|
第17週 |
6/14 |
Sponsorship proposal presentation |
|
第18週 |
6/21 |
期末考 |