|
週次 |
日期 |
單元主題 |
|
第1週 |
2/22 |
Introduction |
|
第2週 |
3/1 |
Chapter 1. Introduction to Sport Consumer Behavior and Decision Making
Chapter 2. Sport Consumer Segmentation |
|
第3週 |
3/8 |
Chapter 3. The Sport Product and the Sport Consumer
Chapter 4. Sport Consumer Behavior and the Influence of the Socio-Cultural
Environment |
|
第4週 |
3/15 |
自主學習(停課) |
|
第5週 |
3/22 |
Chapter 5. Sport Consumer motivation
Chapter 6. Constraints in Sport Engagement |
|
第6週 |
3/29 |
Chapter 7. Sport Consumer Attitudes
Chapter 8. Personality and Sport Consumer Behavior |
|
第7週 |
4/5 |
放假 |
|
第8週 |
4/12 |
Chapter 9. The Psychological Continuum Model
Chapter 10. Stages of the Psychological Continuum Model |
|
第9週 |
4/19 |
Chapter 11. Sport Involvement
Chapter 13. Service Quality and Customer Satisfaction |
|
第10週 |
4/26 |
Sport consumer behavior survey: construction(tangible product & intangible product) |
|
第11週 |
5/3 |
Sport consumer behavior survey:sample decision (tangible product & intangible product) |
|
第12週 |
5/10 |
Sport consumer behavior survey:survey distribution(tangible product & intangible product)
5/10(三)新莊棒球場發放問卷
富邦 v.s 兄弟
18:35 |
|
第12週 |
5/11 |
Sport consumer behavior survey:survey distribution (tangible product & intangible product)
5/11(四)新莊棒球場發放問卷
富邦 v.s 統一
18:35 |
|
第13週 |
5/17 |
Sport consumer behavior survey: data analysis (tangible product & intangible product) |
|
第14週 |
5/24 |
Final report |